Services

Written Communications

Preparation of written materials, including press releases, newsletters, corporate profiles, fact sheets, etc.

A comprehensive investor relations program must have regular press releases, as well as a catalogue of related written materials, including investor information packets and presentations, newsletters, quarterly and annual reports, and other company-related brochures and pamphlets. All of these communication tools must be developed in conjunction with an integrated, coordinated public relations program, including a clearly defined strategy and methodology for each informational piece. Communicating appropriate information in a constructive and consistent manner translates directly to the best possible performance for a company in the public markets.

Gemini Financial Communications plans, organizes, drafts, edits, and submits for approval press releases as part of client companies' communications program. The planning element includes press release schedules and calendars. Gemini F.C. also participates, as requested, in the creation and refinement of the client's library of written material, particularly the pieces targeted for a public markets audience.

Website Management

Oversight of applicable investor information sections on client website

A company's website is a critical and extremely cost-effective method to convey information to interested parties around the world. The website is the company's public face and is often the first exposure that a potential investor has to the company. As a result, the content contained on the site, as well as the overall "look and feel," can be a major determinant of whether investors will choose to add a company to their portfolio. Public companies must develop a sophisticated corporate dynamic web presence, which includes a high level of functionality both on the site and in back-end elements such as databases and virtual private networks (VPNs).

Gemini Financial Communications assists in the development of the sections of the website that function as part of the Investor Relations program. Included in the site is a section related to press releases, SEC filings, and other publicly disclosed information. The site has a back-end administrative console that allows GFC to add and distribute new information to a website-housed database.

Databases/Mailing Lists

Creation and management of website-housed investor databases and mailing lists

Developing a platform to collect and then utilize contacts in the investment and public market community is highly beneficial for public companies. In addition to maximizing opportunities for commonly used methods of investor communication, such as press releases, corporate profiles and public filings, a highly effective communications program will employ more proactive methods to disseminate this material and other documents directly to its shareholders. Back-end database functionality should be built into the companies' websites through which interested investors and other contacts will be sent press releases, newsletters and other material information. The ongoing growth and development of this database is a primary focus of a sophisticated PR/IR program.

Gemini Financial Communications manages the distribution of all publicly disclosed information to the database through the administrative console. It also responds to inquiries submitted through this medium and will participate in fostering the growth of the database in order to expand awareness of the client company in the public markets.

Creation and publication of periodic investor newsletters

Investor newsletters issued on a regular basis have proven to be highly effective tools as part of a public company's public and investor awareness program. They add depth to the story and provide an accurate snapshot of a company's progress in a prescribed period. Newsletters can be issued electronically, mailed to shareholders and used in any company marketing/promotional packages.

Gemini Financial Communications provides high-quality client-branded newsletters for public companies that are designed to enhance shareholder communications, improve investor confidence and provide new opportunities for a company to shape its profile in the public markets. Two versions of each newsletter are produced: 1) a full-color, graphics-rich PDF newsletter that can be posted to the clients website, downloaded and printed, used in presentation folders, kept in front office locations, mailed to shareholders, and/or sent as an email attachment; and 2) a text-only version ideal for emailing to a database of investors, business contacts or others interested in tracking the progress of the company.

Shareholder Communications

Implementation and maintenance of direct communications mechanisms, primarily telephone and email, with shareholders

Fostering one-on-one communication with investors and others interested in a company’s operations or market performance indicates a sincere desire on the part of a company to be responsive to its shareholder base. Establishing and maintaining easy access through an investor relations representative will allow companies to foment investor confidence while assisting in the management of a company’s overall message.

Gemini Financial Communications maintains a dedicated investor relations telephone line and has an investor relations email address routed through a client’s website address. GFC staff answers all inquiries by telephone and email. GFC gains an extensive knowledge of each of its clients and will speak accurately and authoritatively of behalf of the company as its communications representative.

Financial Portals

Management of client company information posted on all financial portals

A critical aspect of effective information management for a public company is to ensure that the descriptive material posted on the innumerable financial website portals is frequently updated and accurate. Investors and the market community use a wide variety of information portals on the Internet, so it is critical that a broad range of websites and consistently monitored.

Gemini Financial Communications monitors all of the major financial website portals and other common locations where investors may go to access information on its client companies. GFC staff contacts all of the sites when there are changes within the client company that should be reflected in the posted information, including management, financial results, stock structure, corporate structure, and many others. Our reputation and long-standing relationships in the industry result in quick results when changes are requested.

Promotion/Awareness

Fielding solicitations from a myriad of outside contractors for promotion/market awareness and other "investor relations" programs

In addition to a company's internally generated investor relations program, a stable of well-connected outside resources can provide greater exposure to new investors and public markets through new databases, media outlets, investor groups, and other elements that can expand a company's reach. Contacts in these networks can be used sparingly or more often in order to fit the particular needs of a company at a certain point in time. Value assessment is a critical element of proper external communications programs, especially for companies with limited financial resources.

Gemini Financial Communications provides a critical screening and review role for clients who do not want to directly field the barrage of solicitation for third party email blasts, research reports, interviews, and other services from countless vendors. From its experience in the Investor Relations field, GFC assists in a client's review of any proposals received, checks references and otherwise works to ensure that money is not wasted on ineffective, overpriced or otherwise flawed market awareness services.

Media Relations

Interfacing with media and coordinating, as requested, public information efforts such as market conference calls, interviews, etc.

Public companies must maintain consistent and effective communications with media outlets, making the most of all opportunities for greater exposure. This not only includes fielding contacts from free media, but also the periodic use of for-pay services, such as interviews and market conference calls that may be engaged by clients.

Gemini Financial Communications fields inquiries by media outlets and directs the calls to company personnel as instructed by the client. GFC also participates as requested in interviews, market conference calls and other public events on behalf of the client.

Corporate Positioning

Corporate positioning and information management

Communicating the appropriate corporate message ensures that each company's distinctive image is clearly perceived. The ability to translate performance and developments into noticeable and newsworthy information is important to corporate positioning strategy. Effectively defining the value of a client's products and services to the leading financial markets and important investors is essential to image enhancement and corporate perception. Counseling on announcements, unanticipated events or issues which bring corporations into the "public spotlight", requires immediate personalized attention. A timely dissemination of information, representing an involved and concerned corporate management, may curtail negative responses in the financial markets and volatility in the stock.

Gemini Financial Communications stands "front and center" for its client in an effort to manage information and help to position the company most effectively in the public markets. Included in its efforts to effectively communicate its client's message, GFC monitors all company profiles, analysis and other content posted on financial websites to ensure the most accurate presentation of the company's information.